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Your search returned 7 articles.

Public TVs Corporate Angels
Lewin, Leonard C. | November 22, 1975 issue
Explores corporate sponsorship of programs on public television in the U.S. Difference between sponsor and underwriter; Purpose of corporate public television...

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Television
Langman, Anne W. | December 22, 1956 issue
The toughest thing to have and hold in the TV business is integrity. A few survive in what is defined as "the unimpaired state," but most are eventually...

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Sponsorship
Broun, Heywood | August 28, 1935 issue
The article focuses on George Joaby, a man of letters, who was sad about a deal related to a caption he had written related to motor trucks. Only a day...

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Revenge of the Girl Bands
Cvetkovich, Ann | July 10, 2000 issue
Far from the frenzy of corporate sponsorship, girls with guitars are writing smart songs about sex, politics and their inner lives--and they are not afraid...

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Caught in the WAVE
Spencer, Jane | December 4, 2000 issue
This article presents information on the WAVE, which stands for Working Against Violence Everywhere. This is a corporate-sponsored program that features...

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Acolytes in the Temple of Nike
Weisman, J. | June 17, 1991 issue
The article focuses on the increasing role of corporate companies in the field of sports in U.S. and around the world. More and more companies have entered...

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The Business of Baseball
Farrell, James T. | April 19, 1958 issue
Baseball is being tied to, business and entertainment. Baseball is not dying. The investment in the game, and its indirect business value, as well as the...

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